Bollinger Ingelheim and Medtronic
Raise the brand awareness for the stroke and how it starts from the heart, and how Bi and Medtronic can control it to save the patient Life starting form the heart and ended by the brain.
come up with stroke full branding event covering the heart and brain, Using Dynamic interactive vibrating heart-brain gate to ask the attendees to feel the stroke started from the Heart with AF,
The gate has a call for action says”feel me” with a hand sticker,
asking Attendees placing their hands on it and feel the vibe
All attendees tried the interactive experience, and they had very good memories about it, the event won with best practice for the year in BI