Challenge
Launch of Guigoz baby milk formula range for Iraq HCPs

Solution
We have welcomed the HCPs to watch a VR video demonstrating the mode of action of Guigoz and how it achieves the desired comfort and less colic attacks to the kids. Each the video has been built medically exactly the same as the human gut and has been medically approved by Nestle Nutrition Institute.
The HCPs watched the video laying down on a comfy stomach shaped sofa to increase the feeling of comfort
The way in and out to the ball room was a full projection tunnel made of soft material to match the concept and showing the MOA of Guigoz
Result
Guigoz is number one prescribed milk formula in Iraq after 2 years of the launch
The event has been awarded as best launch meeting for Nestle METAP region for the year of 2017