Client: Janssen Cilag

Challenge:
It’s a lifelong battle for people with Crohn’s disease because there is currently no cure for it. It causes inflammation in the digestive tract and can trigger problems in other parts of the body. Janssen, one of the leading pharmaceutical companies worldwide, wanted to raise brand awareness, explore the patient’s problem and introduce their latest research and treatments to help improve the patients’ lives.

Solution:
To educate the audience about Crohn’s disease, they need to see and feel it themselves. We have come up with a full branding event to bridge the gap in the market. By using an interactive music bridge, attendees can orchestrate and play music while stepping on it. We also created a digital dynamic experience using motion sensors for them to write a positive message for the patients.

Result:
Because all attendees actively engaged in these two interactive experience, the event was undeniably successful. They felt the patient’s problem and earned a knowledge about Crohn’s disease. This event won global James E. Burke Marketing Awards.

Nexturn Scope: Event Concept, Production and Management – Engagement – Branding – Audio Visual