Client: Janssen Cilag

Challenge:
People with Schizophrenia have difficulty concentrating, organizing their thoughts and doing basic daily tasks. It is a serious mental disorder that needs to be addressed with proper understanding and effective treatment. Janssen’s focus is to give hope and highlight their cure for this mental condition.

Solution:
The concept of this full branding event is to educate about Schizophrenia while still injecting fun and excitement to the audience. That’s why our interactive digital experience turned to life. By using medicine injections as darts, we created two dynamic games to show the attendees that this condition can be cured easily so they can bring their normal life back.

Result:
Without a doubt, all attendees engaged and enjoyed the interactive game concepts we delivered. They learned about Schizophrenia, its difficulties and the medicine to recover from it. Because the event was successful, it won global James E. Burke Marketing Awards.

Nexturn Scope: Event Concept, Production and Management – Engagement – Branding – Audio Visual