Client: Lavasta

Challenge:
Approximately 40% of women have Female Sexual Dysfunction (FSD). Unfortunately, there are a few treatment options to help them recover from this condition. That’s why Lavasta is here to change the game with their new product called Zestra. Aside from launching the product in the GCC, the goal is to teach HCPs its advances to their patients in an innovative way.

Solution:
Coming up with a dual concept, we created a fantastic Arabian Dream and feisty Moulin Rouge, inside and outside the ballroom respectively. We shaped a magic lamp in an Arabian night where both concepts highlighted Zestra as a magical solution to this condition.

Result:
The event’s success rapidly increased Zestra’s brand awareness. All attendees went home with fun memories as they discovered this breakthrough product. Aside from a great experience, this event helped generate sales for Zestra because it got a huge demand in the GCC market afterwards.

Nexturn Scope: Event Concept, Production, and Management – Engagement – Branding – Audio Visual