Client: Janssen Cilag

Challenge:
Most people have probably heard about Psoriasis but are not fully aware of how to treat it. It is a condition that appears as red, flaky and scaly patches on the skin caused by an overactive immune system. With their latest advances, Janssen is fully committed to helping Psoriasis patients treat this disorder. The goal is to launch their new outstanding medicine through a different approach.

Solution:
A full-branded Tremfya event turned into a reality. We have come up with two dynamic and interactive experiences, a digital and physical game, which aim to inform attendees about the Psoriasis’ cure. In a creative way, we used medicine injections as darts to highlight how easy it is to treat this condition.

Result:
For all attendees, the two interactive experiences were a remarkable concept. Through this event, they discovered the treatment for Psoriasis and how one can recover from this condition easily. This event also won global James E. Burke Marketing Awards.

Nexturn Scope: Event Concept, Production and Management – Engagement – Branding – Audio Visual