Masters of the Tide: Beyond Success
Client: AstraZeneca
Challenge:
AstraZeneca wanted a team meeting that would do more than review the year. It had to bring a large team together, recognise its people and leave everyone with one shared spirit.
Solution:
We planned an entire cruise journey, from the docks of Saudi Arabia to Egypt and back, with three full days of activities and festivities. Rowing became the symbol of moving forward together. Sessions in the ship’s theatre mixed talks, panels, dance and recognition moments, and an evening on the beach brought live entertainment, a DJ and fire performers. We created an original sea shanty from scratch, lyrics and music, and Masters of the Tide carried the theme from start to finish.
Nexturn Scope: Event concept, production and management; branding; stage content; entertainment; original song, lyrics and music; film