Client: AstraZeneca, with the UAE Ministry of Health and Prevention

Challenge:
The UAE Ministry of Health and Prevention and AstraZeneca joined forces to promote early lung cancer detection. The message needed to reach the public as well as the medical community.

Solution:
We took the message to Dubai Festival City, with a projection across a tower, a water show and a lung-shaped installation in front of the evening crowds. Our creative team built the full simulation and storyboard visualisation, designed the music, and ran the tests for the whole projection, on the building and across the complete waterfront show. The Ministry and AstraZeneca signed their memorandum of understanding at an outdoor ceremony. For the conference, we designed a gateway stage and a walk-through timeline of scientific milestones, with touch tables and a robotic camera that made guests part of the experience.

Nexturn Scope: Event concept, production and management; simulation, storyboard and music design for the projection and water show; stage design; interactive experiences; film