Client: AstraZeneca

Challenge:
Immuno-oncology is a fast-moving and complex field. The summit, with the Saudi Oncology Society and the Emirates Oncology Society, had to bring oncology specialists together in Saudi Arabia and keep them engaged through a full programme of talks and panels.

Solution:
We built the whole event around one idea: decoding. Guests arrived through an LED gateway filled with streams of digital code, with an interactive station alongside it. We capitalised on the hero antibody, turning it into real interactive items that brought the entire concept to life throughout the event. Live audience participation kept the panels moving.

Nexturn Scope: Event concept, production and management; branding; stage design; interactive experiences; film