Ascending to the Future of Lung Cancer Management

Client: AstraZeneca, with the UAE Ministry of Health and Prevention

Challenge:
The first Timeless Legacies looked back at a legacy of science. The second edition had to carry that story forward and begin where the first one ended: in the future.

Solution:
We turned the venue into a journey through space. An opening film set the story among the stars, guests entered through a glowing tunnel in a lung-shaped arch, and a wide LED stage carried two days of talks and panels. We created two virtual hosts: Mansour, the main avatar, and Nexa, who welcomed the audience back on the second day. On the ground this was a full immersive transformation of the setting, built on site from bare floor to finished stage.

Nexturn Scope: Event concept, production and management; film; immersive set design and build; stage content; two virtual hosts